Google Analytics Master Class slide - now available

Hi,

As promised here's a link to the slide shows for all presentations that were delivered at last week's excellent Google Analytics Master Class. If you didn't go then you should definately check these out, if you did then they'll be a good reminder.

http://cse-sea.blogspot.com/2010/03/google-analytics-master-class.html?utm_so...

Hugh

Posted by Hugh Gage 

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Google Analytics Master Class

Congratulations to the team at Google Singapore for putting on an excellent master class session on Tuesday. At least 500 people showed up at the Meritus Mandarin - over double the attendance from the previous year so it's clear that web analytics is gaining momentum in the region. Next year expect it to be a cast of thousands.

All the presentations were of a very high standard and they should be available soon, when they are we'll post up links to them here so keep an eye out.

Also, if you went and had a favorite presentation do say so in a comment below. Help shape next year's master class.

Posted by Hugh Gage 

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New Google Analytics Features Webinar

New Video from the US Google Analytics team highlighting the new
features recently released for GA.

Posted by James Dutton 

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Customers expect page load times to be < 2 seconds

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New research from Forrester on behalf of Akami shows that pages load times need to be lower than 2 seconds. The negative impacts of slow page load cut deep. http://cli.gs/gBDNJb

 

  • Lower sales
  • Reduced customer loyalty
  • Negative impact on brand

 Also includes a series of useful tips on reducing page load times.

 

Posted by Hugh Gage 

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New GA desktop dashboard

Trakkboard is a useful dashboard visualization tool built for Google Analytics., importantly it’s also endorsed by Google: http://analytics.blogspot.com/2009/11/new-free-google-analytics-api-dashboard.html . Use it to keep up to date with your most important data at a glance and across multiple Profiles.

App can be downloaded free here: http://www.trakkboard.com/en

Hugh Gage

Posted by Hugh Gage 

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Register Now for our first event on 2nd December!

Web Analytics Wednesday Singapore Registration

Hold the date and register here for our first WAW event. We're happy to announce that Google will be our primary sponsor, and so Singapore’s first event will be held on the 2nd December 2009 at the Google Singapore office (L35, 8 Shenton Way, Singapore 068811) at 6.30pm.(old Temasek Tower building). Please join us and help us to make the first event a success!

Register for our events and subscribe to our email list here

Here's a map for the venue:

View Larger Map

Filed under  //   event  

Web Analytics from the inside out

Presented by Emer Kirrane from Yahoo Web Analytics at the Budapest University of Economics this week.

China's retail revolution An interview with Ed Chan (CEO Walmart, China)

Learn about the challenges and opportunities for Wal-mart in China in this interview with Wal-mart China CEO Ed Chan. In this video he discusses the importance of web and mobile in the future of commerce in China.

Do you have a spreadsheet of death? (via Omniture)

A very familiar situation for many businesses - you spend hours every week loading data into a spreadsheet only to find that (a) you don't know what to do with it all [even with pivot tables] and (b) that it's not actionable. The example here is for SEM data (multiple dimensions - campaign, ad group, keyword, bid price etc) making analysis and optimisation near to impossible out of the search tool. The same applies for any digital data though, you need to simplify the collection, extraction and interpretation processes to save time thereby increasing efficiency and profitability!

Using Web Analytics to Increase Website ROI